Fashion photography is most probably one of the most desirable fields of photography. We are lured by the prospect of working with the hottest and trendiest people out there. That is where I come from and all I can say is: what does not kill you makes you stronger.

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The success behind the portfolio of many models lies in the hands of a fashion photographer. This genre of photography is dedicated to showing fashion apparel and accessories in a way that enhances them. Over a period of time, fashion photography has developed its own aesthetic with beauty of clothes, models, and accessories, enhanced by the use of exotic locations, story lines and stylized photographic techniques.

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Genre can be divided into 3 main styles;

• Editorial,

• High fashion.

• Catalog Photography.

• Street Fashion Photography.

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Editorial Fashion Photography.

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Most fashion magazines feature this style of photography. Here, styling takes an obvious forefront. In most cases, there is a story running through the shoot; the models are often photographed through the course of the day, morning wardrobe, mid-day wardrobe and finally the evening attire. These shoots depict a theme and the models need to enact the role they are given and emote to convey their story. The whole image is shot so as to create a powerful statement.

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High Fashion.

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Big fashion brands and labels often advertise their products using this style of photography. The photographs generally feature supermodels, famous actors and actresses. The clothes and accessories featured are often styled in a way that is a complete departure from reality. The poses can be exaggerated and over-the-top. All elements of the model; the wardrobe, styling, hair/makeup, lighting and location work together to create a flawless image.

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Catalog Photography.

 

This style is used by companies that print to market their products to their consumers. This is basically an information image where the model is made to pose against a certain background and you see the clothes very clearly. Here, styling is hassle-free, background is normally white or gray and the photograph is in such a way that the details of the clothes are visible. Most of these photographs are shot in studios or another ideal location.

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Street Fashion Photography.

 

This style is all about people of the street. It’s about capturing the essence of what is fashionable amongst typical people, what they wear, how they perceive style and how they make a statement with their clothes. Photographers of this style would shoot fashionistas out and about on their daily chores, highlighting trends in the real world.

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