When we dream of the life of a professional photographer, they usually think about fashion photographers. Shooting beautiful models on beautiful location, traveling to exotic places every season, and rubbing elbows with A-list celebrities and supermodels.
As photographers, we know that professionals like that make up a tiny percentage of the industry. What might surprise you, though, is how many different types of fashion images there are and how many different ways you can get into the industry.
It is valid in all types of photography, but it is especially prevalent in fashion photographers become known and discovered for a unique style. No one cares about the equipment you use or even the models you work with. What they care about is the look of the final images. The images have a feel all their own, made by talented photographers who make the world look glamorous.
Images strictly speaking, its dedicated to showing clothing and other fashion items in the best possible terms. At its roots, it is marketing. It uses deeply ingrained human psychology to create an interest in and a desire for a product. Fashion images are trendy, hip, sexy, and vibrant.
Fashion photographers use beautiful models, modeling poses, and exotic locations to help communicate the brand story and promote the designer's goods. But not all fashion is the high-end stuff. Open any clothing magazine, and you will see everyday people wearing everyday clothing, and yes, those are fashion photos too.
Fashion photography is a popular photography genre, but it is also highly competitive. Understanding the different types of fashion photography can give you the edge you need to both understand the field and impress potential clients with there images.